Fashion Haul

Gone are the days when you had few Pakistani brands and their limited apparel’s collection. Another clothing brand named “BTW | By The Way” is getting the attention of Pakistani females. On 10 th April 2016, BTW started its first outlet in Lahore and now they have 9 outlets in 3 big cities of Pakistan like Lahore, Karachi and Islamabad. In Lahore they have outlets in Emporium Mall, Packages Mall, Defence Y Block and MM Alam Road. In Karachi BTW have an outlet in Dolmen Mall and if we talk about Islamabad they have outlets in Centaurus Mall and Builders Mall (Factory outlet). They have opened a new store on 22 nd march 2019 in Mall of Multan and they are going to open another store in Giga Mall Islamabad very soon. Basically, BTW is an apparel brand. It was launched by S. M. Nabeel Director of Din Industries ltd. He is the CEO of BTW. He did bachelor’s in commerce (B. Com) from the University of Toronto – Rotman School of Management in 2014. He is a very young guy and ha

Whenever we talk about apparels and shoes, specially bottoms everyone likes to wear jeans. But, when it comes to pairing jeans with shoes, is it not felt like solving a Rubik’s cube? Well I would say that’s not true. Because pairing jeans and shoes should not be a riddle if you have a piece of information that I’m sharing with you. First, you must choose your setting either casual look or dressy look you want? Each event requires a specific fashion decision, so you should consider how to settle on that choice. Then it comes to your jeans style, whether you wear slim fit, regular, skinny, relaxed or straight fit. With different types of color washes. Now here comes the choice of shoes rightly with jeans. If you want to opt everyday look, there is a natural fit of shoes with jeans. You should pair Chukkas or Chelsea boots or any other lace-up shoes with slim fit jeans in any wash either in dark wash or in faded style. Skinny would not be a good option with these kinds

Makeup is not about a bunch of cosmetics, it’s a magical way to transform your personality. Although makeup trends depend upon wealth profile, culture and personal choices but it never loses its significance in women’s lives. In every era makeup is reflected as an essential element for women’s beautiful look. Makeup transform your personality and it’s not just about matching blush on and lipstick it’s about that classy look which makes you different from others. So, to get that glamour’s look you need a makeup artist who is expert in this magic transformation. I have a list of seven leading makeup artists in Pakistan who create this magic daily. 1.    Kashee’s. 2.    Wajid Khan. 3.    Mussarat Misbah. 4.    Annie Mansoor. 5.    Natasha Khalid 6.    Akif Ilyas. 7.    Mariam Khawaja. These legends are expert in their work. You might hear these names in fashion walks, morning shows etc. Because our people appreciate and love their work.  But to a

MINISO is a fashion retail designer brand lies in the industry of variety store. It’s a Japanese brand lunched back in 2011 in Tokyo by a Chinese entrepreneur Mr. Ye Guofu and a Japanese designer Mr. Miyake Junya. Quality and competitive pricing took it to the height of reputation. In last 5 years MINISO opened more than 3500 stores in more than 79 countries. In 2018 their revenues were USD 2.5 billion. It’s headquartered is in Guangzhou (China). There are a lot of rumors about brand’s opening and identification but originally MINISO started its operations in Pakistan on September 2017 by opening a flagship store in Amanah mall Lahore. Pakistani cricket superstar Shahid Afridi was a chief guest in opening ceremony. After that second outlet of MINISO was opened in Islamabad. It’s not a Chinese brand. Their products are officially designed in japan and manufactured in china to maintain the low cost. MINISO deals in kitchen products, house hold products, fashion products, co

When we talk about the fashion industry, it is impossible to avoid the discussion of bridal collections. Brides are the talk of the town now a days, as many celebrities are getting married like (Faizan sheikh and Maham Aamir, Asad Mehmood and Sara Shehzad, Imran Ashraf and Kiran Imran, Amin Khan and Muneeb butt). People are more interested in their outfit, makeovers rather than their personal life gossips. A war is going on in the fashion industry that who is wearing what and by whom.  Pakistani fashion industry is in its growth phase now. People of emerging countries like Pakistan love to follow and adopt new trends. Traditionally we had few designers and makeup artists in our industry and we used to follow their trends for brides. We had very limited choices of colors for apparels in weddings, starts with mehndi function yellow was mehndi’s color with natural-look and light contouring, red color range for Barat with dark red and golden makeover, and reception (waleema) i

As the season changes, everyone starts thinking about what kind of dresses he/she should purchase? What color combination will suit me and what kind of designs are in latest trends? So, with the beginning of spring/summer season, where flowers bloom and sun shine brighter, color theme of apparels move towards light to dark. It’s time to update your wardrobes with new collection of summer fabrics i.e. cotton, lawn, etc. Some of the leading apparel brands launch their summer collection in Pakistan. In men’s category brands like Outfitters, Break Out, Cambridge, Bonanza, Gul Ahmed etc. In women’s category brands like Khaadi, Ethnic, Ideas, Sapphire and Bareeze have launched their summer collection in last two weeks of February. So, what is different in this Summer? A welcome from the fashion designers and trendsetters to an old friend is done for the season i.e. medium or short length shirts. Yes, shirts in Kurtis style and bottoms include cigarette pants, caprice, straight

Zippy is a Portuguese brand launched back in 2004 which is providing a complete range of children world for the age group 0-14 years old. Internationally Zippy have outlets in more than 40 countries and having a headquarter in Portugal. Some of the top listed countries are Qatar, Spain, Turkey, UAE, Philippines, Saudi Arabia, Angola, Cyprus, Tunisia, Azerbaijan and Indonesia. Mr. Usman ishaq the former IT Infrastructure Head of Dubai Islamic Bank after spending 12 years in banking launched Zippy in Pakistan on 7th July 2018. He is a master franchiser of Zippy in Pakistan. Zippy’s products include footwear, apparels, accessories, toys, nursery items, car seats and push chairs. In an emerging country like Pakistan a lot of other local and international brands for kids are competing like Mothercare, Carter, Next, Hopscotch, Outfitters and Breakout etc. But still there is a huge gap for kids brands to get a good market share. Why people prefer zippy now? Like all other f