Fashion Haul

Every country or nation represented by its culture, tradition and heritage . Like Rome culture and tradition shows a very historic past which includes arts, historic architecture , fashion and food etc. Pakistan is represented by its art, music , festivals, sports, poetry , architecture and food etc. If we specifically discussed about the most influential art is our hand made products that sold all over the world, our truck art that even foreigners follow in their vehicles as well. If I discuss about our tradition and culture which is becoming a fashion now. It is just because of our handmade or home-made products and our provincial dresses . Our Sindh province is very famous for shawls known as “Ajrak” and hand-made earrings. Punjab is famous for traditional dresses and weddings . Baluchistan dresses like turban, loose shalwar, big pocket shirts of females and small round shape glass work on them, a big long dupatta. In KPK you will observe mostly shalwar kamee...

Well, As the Ramazan starts we start discussing about a lot of things like specially girl’s gossips include Eid Dresses , Makeups , jewelry , mehndi, Shoes, deciding places to visit on Eid, get together with friends and family, thinking about try to make some new dishes on Eid for special guests. On the other hand, boys’ gossips include just plans to visit different places and looking for tailor to stitch a suit for Eid day or get a ready-made kurta shalwar from J., Bissino, Gul Ahmed, Khaadi etc. That is basically a trend that we are following now. On the other hand, if we talk about our past means almost 15 to 20 years ago, I personally miss the love of my elders. When I was a kid my grand father and father were used to for buying different gifts for me which includes a made in china pistol , small outdoor crackers, different cap , glasses etc. Parents also select the clothes for Eid. While having all these things we were more curious about Eidi (New currency n...

When we talk about summer season we have seen that people discuss a lot about top casual brand’s apparels, shoes, fragrances, accessories etc. Considering a country like Pakistan where people spend a lot of money on these items to look different and fashionable . Now we have a never-ending list of brands in Pakistan. Because people got money and even they don’t know where to invest but still with some understanding of the fashion by following different brands they are opening own brands to get an overnight fame . Which is not possible. On the other hand, some mature brands like Khaadi, Outfitters, Sana Safinaz, Junaid Jamshed (J.), Amir Adnan, Gul Ahmed, Ideas, Generation etc are expandingly rapidly in all over the Pakistan. They are investing properly with a complete research-based approaches. That is one of the main reasons behind their success. Their customers love to spend on their new collections of tops and bottom. One of the leading apparel’s brand among them na...

MINISO is a fashion retail designer brand lies in the industry of variety store. It’s a Japanese brand lunched back in 2011 in Tokyo by a Chinese entrepreneur Mr. Ye Guofu and a Japanese designer Mr. Miyake Junya. Quality and competitive pricing took it to the height of reputation. In last 5 years MINISO opened more than 3500 stores in more than 79 countries. In 2018 their revenues were USD 2.5 billion. It’s headquartered is in Guangzhou (China). There are a lot of rumors about brand’s opening and identification but originally MINISO started its operations in Pakistan on September 2017 by opening a flagship store in Amanah mall Lahore. Pakistani cricket superstar Shahid Afridi was a chief guest in opening ceremony. After that second outlet of MINISO was opened in Islamabad. It’s not a Chinese brand. Their products are officially designed in japan and manufactured in china to maintain the low cost. MINISO deals in kitchen products, house hold products, fashion products, co...

Zippy is a Portuguese brand launched back in 2004 which is providing a complete range of children world for the age group 0-14 years old. Internationally Zippy have outlets in more than 40 countries and having a headquarter in Portugal. Some of the top listed countries are Qatar, Spain, Turkey, UAE, Philippines, Saudi Arabia, Angola, Cyprus, Tunisia, Azerbaijan and Indonesia. Mr. Usman ishaq the former IT Infrastructure Head of Dubai Islamic Bank after spending 12 years in banking launched Zippy in Pakistan on 7th July 2018. He is a master franchiser of Zippy in Pakistan. Zippy’s products include footwear, apparels, accessories, toys, nursery items, car seats and push chairs. In an emerging country like Pakistan a lot of other local and international brands for kids are competing like Mothercare, Carter, Next, Hopscotch, Outfitters and Breakout etc. But still there is a huge gap for kids brands to get a good market share. Why people prefer zippy now? Like all other f...