Fashion Haul

Leading apparel brand of Pakistani fashion industry is trying to do something out of the box. Yes, we all know about the famous clothing brand name khaadi because of its unique designs, quality stuff, apparels fitting, fast colors and you can say quality products. Few years ago, we had listened about khaadi khaas in which they had introduced formal wear for any special occasion and specially for those ladies who don’t have enough time to visit the tailor’s shop again and again to brief him about the different designing or alterations of the suit. After that we have observed about khaadi Kids in which we have seen a lot of variety and beautiful designs for Kids casual wear. Because few brands were dealing in Kids wear seriously like Oufitters , Breakout , Baby Shop, Zippy and Hopscotch etc. So, khaadi got success at that stage as well and get a good piece of cake. Now they have started something completely new and named it Khaadi Kanteen . They have diversified th...

Whenever a Holy month of Ramazan starts in Pakistan. A lot of apparel brands known and unknown wants to get a piece of cake which means a small market share. In other words, we can say that everyone wants to sale his products “Apna Manjjan bechna hy” . Few years ago, a trend was stated by a religious scholar Dr Amir Liaqat on his ramazan transmission show to give free products on ordinary questions and just to promote the show. I know you will remember some taglines “ Firdos ki lawn apki howi ”, “ Q mobile apka howa ”, “ Saeed Ghani k perfumes ”, “ Master paint ka gift hamper ”, “ Unique ki bike ”. It was a bid surprising for me like all of you that how he is giving free products. How’s that possible. There must be something dramatic behind all these promotions. But I was somehow wrong. Because they were actually giving those products. When I come to know that how these things work it was surprising for me that how these small activities create a perception and positi...

Whenever we count the determinants of success we cannot ignore hard work, passion, unique idea, different thoughts and foresightedness. Today I am talking about another emerging brand of Pakistani fashion industry who got fame within few years. The brand name is “ AghaNoor ” . It was started by two young girls named Agha Hira and Agha Noor at the age of 22 and 17 respectively. Initially they had just 6 employees but now they have provided jobs to more than 3000 jobless individuals of Pakistan. That shows the caliber and positives of an entrepreneurial venture, rather than doing job for someone else. Their product range includes basic ready to wear, semi-formal ready to wear and formal ready to wear collection for women. Basic category includes simple and decent printed tops , pure cotton net shirts and pure lawn shirts with little bid cross stitch embroidery, embroidered patches on shirts and beautiful color combinations as well. Prices of basic shirts starts from Rs. ...

Whenever, we talk about luxurious brand in men’s wear, we got few names in mind like Amir Adnan , Deepak Parwani , Ammar Belal , Munib Nawaz , Junaid Jamshed . But how we can forget to mention “ Almirah ”. Brand is defining itself in three words Classic, Elegant, and High Quality . I would say yes, there is no doubt about it. Because as most of you may listening the name first time or you might be an Almirah user. But I must say whatever they are selling showing a class. If I talk about Almirah’s product line, they are dealing in men’s ready to wear shalwar kameez, kurta, unstitched fabric, bottoms, cufflinks, waistcoat, sherwani collection and shoes while in women’s category they are offering pret collection, unstitched collection, waistcoat, formal collection, shawls, bottoms and jewelry. They are also dealing in a separate “ Wasim Akram Collection” for men and they have a product line of fragrances for men and women as well. I have just seen their Festive collect...

In recent days if we talk about men’s western wear in Pakistan we cannot ignore the brand named “ONE” . Mostly people don’t know about this brand, but their user spread a positive word of mouth physically and on social media as well. Because the brand lunched just 3 years ago in 2016, having a good committed team head by Shahkam and there is not any single doubt after using their product that they got a vision to achieve. Their top management have the same idea regarding the brand that we are representing the people of Pakistan and we knew that who we are. We want to target the tourists who visit the Pakistan from all around the world and to provide them quality stuff with simple, decent and eye-catching designed products, to build a relationship with Pakistan. Mostly the brand ONE has loyal customers and frequent buyers that is why brand is still surviving in Pakistani market. Personally, I have used their polo shirts and casual shirts as well. Prices are little...

Focused on just two things what people are looking for and how they are looking for the things they needed. I am talking about another small cracker of Pakistan fashion industry . Yes, none other than “BEECH TREE”. It was launched back in March 2010. When a lot of other fashion brands stepped in the industry. The idea was quite simple just try to understand what people are looking for and it worked. They have started with apparels, ready to wear and now dealing in unstitched clothing , accessories, footwear as well. If you observe Beech Tree you will get something different in designs like unorthodox items in apparels, accessories and shoes. I must say they are breaking some stereotypes. I have also observed their prices as well. They don’t increase the prices quickly, like khaadi, Sana Safinaz and Ethnic etc. That’s why their customer has a different perceived value about the brand and they spread a positive word of mouth even on social media as well. A stron...

Whenever I want to like something, as a gift for my friends or family . It takes a lot of time to just think about what I need to purchase? The same scenario I have faced last week. It was the birthday of my close friend Shahzad Ahmed. So, when I start thinking about options like perfume, wallet, watch , any decoration piece, a portrait or any shirt. These were the total options in my mind. I just laugh for a while that in opposite scenario like for girls how many options from which we can choose. Anyhow, I decided to visit “ Safa Gold Mall” . So, at evening it was almost 07:00 pm I entered in mall and start looking towards different brands. Finally decided to enter in Royal Tag . Because inside store look was very decent from an outside view. A decent welcome by a salesman and ask me what you are looking for? I have told him that I am looking for a decent formal shirt and in 15 collar size. He shows me the whole side having that specific collar size and different design...

I remember my school days when my few friends were very good in teachers parody and we all felt great at that time. But, we were not aware about the outcomes of that activity. We often called that kind of friend by the name copycat, which means “A person who copies another behavior”. So, that kind of person or friend can make you laugh for the time being, but he/she cannot get value easily in your life. Same goes with brands today. When you find that a brand is copying another favorite brand’s ideas and patterns in tops, bottoms and shoes . You may stop buying from that copycat . But it takes a lot of time to understand, a lot of time to differentiate, a lot of time to change your perceived value . I have experienced the same in last three to four years. I am talking about the so-called famous brand of Pakistan in men’s ready to wear apparel industry named “Breakout” . Yes, I was the customer of breakout almost two years ago because of its latest fashion variety in...

Uniworth one of pioneer brand in Pakistan fashion industry in men’s casual and formal ready to wear . Started its operations in 1971, but in 1991 they have realized that they should add formal suiting in their product line. Because of the quality stuff, elegant designs and fitting make a mark in Pakistan fashion industry. People also recognize Uniworth as a Shirt and Tie brand. Their product line includes shirts, trousers, ethnic wear, suiting, relaxing wear and accessories. But the brand is famous for its casual and formal shirts and suiting. Even though prices are little bid higher than other brands in same category, but people love to spend for class and elegance. I am a regular user of uniworth and the best things I have observed in their shirts are that they have fast colors , long lasting stuff quality and best fitting . Considering the designs, they have plain shirts, check shirts, stripe shirts and double collar. Price ranges are Rs. 3390 to 4690 . Well ...

Another emerging brand of Pakistan in apparel industry named BTW By The Way have launched their Eid Collection . As like all other brands are launching festive collection or Eid Collection in the holy month of Ramazan. I have introduced this brand comprehensively in my previous blog. Whats new in their Eid Collection? First of all, they have run the campaign by the title “Your Life Your Choice” . Because it’s a brand for the youth segment of Pakistan and the basic reason to give this title to the campaign is to break the stereotypes regarding your ready to wear . Its your life you should come out of your comfort zone and try something different that you never tried before. The message which is delivering through this campaign to girls that “Break all the barriers that are keeping them from Nurturing into Powerful”. In Western wear collection of “By The Way BTW” they have used some skinny fit jeans in white, blue, black and peach colors, while having some uniqu...

Looks matter in every situation from everyday casual to formal or to dress up for your special days. Yes, when it is time for you to tie a knot. Every guy starts thinking about attire to choose for his wedding days to look handsome. Here, we are presenting a collection of trendy wears for you to think smart and wise to style your appearance for your special days. Categorizing your attires according to days, starting from Mehndi and Nikkah dresses. Then will move on towards Barat and Walima dresses. Mehndi and Nikkah Dressing: The tradition of Eastern culture and the most straightforward wearing dress is Kurta. It is the best option to wear on your mehndi and nikkah day. Several styles in this dress can be adopted for mehndi and nikkah. Some of the options for you to select the best one that suits you are Kurta with white or off-white shalwar or straight fit pajama. Kurta with embroidery on its collar and neckline glorifies your look on your special days. An addition to your gl...

As the fashion brands are using different tactics to sell their products. Some play with the color scheme, some follow the different printing patterns , some rely on heavy embroidery while few leading brands are mixing the things to make a different look of the apparels inside the store for customer. So, one of leading apparel brand in Pret or ready to wear and unstitched clothing Ethnic by outfitters have launched their Eid Collection 19. As usual the theme name they have used for this Eid Collection is “Elif”. Basics behind this theme is that they have followed the Turkish Heritage . You will observe old Mosque and different old architectural work in their promotions or scenes behind their models. This idea is basically representing few attributes like Honesty and Friendship . In Turkish “Elif” means a girl who spread light. The entire collection based on these attributes. The designs of dresses are representing Turkish heritage & Architecture, seems like a lo...

Well, As the Ramazan starts we start discussing about a lot of things like specially girl’s gossips include Eid Dresses , Makeups , jewelry , mehndi, Shoes, deciding places to visit on Eid, get together with friends and family, thinking about try to make some new dishes on Eid for special guests. On the other hand, boys’ gossips include just plans to visit different places and looking for tailor to stitch a suit for Eid day or get a ready-made kurta shalwar from J., Bissino, Gul Ahmed, Khaadi etc. That is basically a trend that we are following now. On the other hand, if we talk about our past means almost 15 to 20 years ago, I personally miss the love of my elders. When I was a kid my grand father and father were used to for buying different gifts for me which includes a made in china pistol , small outdoor crackers, different cap , glasses etc. Parents also select the clothes for Eid. While having all these things we were more curious about Eidi (New currency n...

One of the most important things for the people of Pakistan is fashion. To look good, to look different from others, buy the best brand latest collection, get a bundle of stock on promotions like Flat 30% off or up to 50% off. These are most common reminders we listen or visualize every day that Khaadi is offering up to 30% off, Sana Safinaz is launching new lawn collection etc. People thought like “ Oh wow how caring that brand is ” to offer handsome discount that everyone could buy their products like apparels, shoes or accessories. Are you thinking in the same direction? If yes, then you are on wrong track. Let me tell you how? We have seen the boom and bane of different brands in Pakistan whether they were apparel brands , shoes brands , accessories brands . So, those brands who were smart in manipulating their customers survived for some period. On the other hand, who really think about customers and profits both are still surviving. Coming towards the po...

Every country has its own identity in the form of traditional dresses . That shows the nationality of an individual even without inquiring about it. That is why in Pakistan Shalwar Kameez is symbolized as the traditional dress of Pakistan. It  is useful for every Pakistani which includes all men, women, and kids. It is very well known in Pakistani community and worn in almost everywhere not only inside the Pakistani borders but in some other Asian countries as well. Pakistani community mostly carry this specific style in rural areas while in urban areas due to some fast-moving fashion trends people prefer to carry on special occasions and mostly on Friday. The shalwar kameez holds equivalent significance in both stylized wear and casual dress. In rural areas Pakistani women like s to wear shalwar kameez more often and moreover in various functions. Same remains constant for men and kids of the nation. Shalwar resembles a relaxed pajama and is also like the pan...