BTW | By The Way Clothing Brand is Getting A Piece of Cake in Pakistan's Fashion Industry.

Gone are the days when you had few Pakistani brands and their limited apparel’s collection. Another clothing brand named “BTW | By The Way” is getting the attention of Pakistani females. On 10^th April 2016, BTW started its first outlet in Lahore and now they have 9 outlets in 3 big cities of Pakistan like Lahore, Karachi and Islamabad. In Lahore they have outlets in Emporium Mall, Packages Mall, Defence Y Block and MM Alam Road. In Karachi BTW have an outlet in Dolmen Mall and if we talk about Islamabad they have outlets in Centaurus Mall and Builders Mall (Factory outlet). They have opened a new store on 22^nd march 2019 in Mall of Multan and they are going to open another store in Giga Mall Islamabad very soon.

Basically, BTW is an apparel brand. It was launched by S. M. Nabeel Director of Din Industries ltd. He is the CEO of BTW. He did bachelor’s in commerce (B. Com) from the University of Toronto – Rotman School of Management in 2014. He is a very young guy and having an optimistic approach in fashion industry. His designing team is heading by his wife. They are very keen and focused on latest fashion trends of social media and popular culture. Because they want to deliver trendy, youthful, affordable, a perfect mix of fun and vibrant clothes to girls for all occasions.

If we talk about their unique selling propositions. They are offering eastern and western trendy apparels under one roof with unique designs, quality stuff and in affordable ranges. Their eastern collection has 3 categories in tops casual, high casual and semi-formal. While western collection includes sweaters & jackets, tops, T-Shirts and bottoms. Price range of casual tops starts from Rs. 1700 to 3000 then High casual tops prices start from Rs. 3000 to 4500 moving towards Semi formal tops their prices are Rs. 4500 to 7000. If we talk about bottoms for tops they have really fine quality bottoms which include basic color straight trousers, cigarette pants, shalwar and matching trousers with tops.

They are specially targeting teen age girls but having good collection of apparels for young women as well. They have only ready to wear apparels collection. After reading a lot of reviews on their Facebook page I personally visited their store located in Centaurus mall Islamabad. I have purchased few tops for my family and one trouser. So, I would say yes, they are affordable, and my family loved their designs and stuff quality. I was short of cash to buy some accessories as well. Because they have really good collection of accessories, shoes and bags. They have some servicescape issues. Even though they have beautiful eye catching black and white color theme of store but looks a bid crowded and some Top’s hanging issues as well.

An ongoing drama serial name “Anaa on Hum Tv” have some shooting scenes of Hania Amir in BTW store. So, that’s my experience and I would recommend all of you to visit BTW store and share your experience and feedback below in comment section.