When we talk about summer season we have seen that people discuss a lot about top casual brand’s apparels, shoes, fragrances, accessories etc. Considering a country like Pakistan where people spend a lot of money on these items to look different and fashionable . Now we have a never-ending list of brands in Pakistan. Because people got money and even they don’t know where to invest but still with some understanding of the fashion by following different brands they are opening own brands to get an overnight fame . Which is not possible. On the other hand, some mature brands like Khaadi, Outfitters, Sana Safinaz, Junaid Jamshed (J.), Amir Adnan, Gul Ahmed, Ideas, Generation etc are expandingly rapidly in all over the Pakistan. They are investing properly with a complete research-based approaches. That is one of the main reasons behind their success. Their customers love to spend on their new collections of tops and bottom. One of the leading apparel’s brand among them na...
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