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BTW | By The Way Clothing Brand is Getting A Piece of Cake in Pakistan's Fashion Industry.

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Gone are the days when you had few Pakistani brands and their limited apparel’s collection. Another clothing brand named “BTW | By The Way” is getting the attention of Pakistani females. On 10 th April 2016, BTW started its first outlet in Lahore and now they have 9 outlets in 3 big cities of Pakistan like Lahore, Karachi and Islamabad. In Lahore they have outlets in Emporium Mall, Packages Mall, Defence Y Block and MM Alam Road. In Karachi BTW have an outlet in Dolmen Mall and if we talk about Islamabad they have outlets in Centaurus Mall and Builders Mall (Factory outlet). They have opened a new store on 22 nd march 2019 in Mall of Multan and they are going to open another store in Giga Mall Islamabad very soon. Basically, BTW is an apparel brand. It was launched by S. M. Nabeel Director of Din Industries ltd. He is the CEO of BTW. He did bachelor’s in commerce (B. Com) from the University of Toronto – Rotman School of Management in 2014. He is a very young guy and ha...
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Outfitters Fragrance A New Talk of the Town

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When we talk about summer season we have seen that people discuss a lot about top casual brand’s apparels, shoes, fragrances, accessories etc. Considering a country like Pakistan where people spend a lot of money on these items to look different and fashionable . Now we have a never-ending list of brands in Pakistan. Because people got money and even they don’t know where to invest but still with some understanding of the fashion by following different brands they are opening own brands to get an overnight fame . Which is not possible. On the other hand, some mature brands like Khaadi, Outfitters, Sana Safinaz, Junaid Jamshed (J.), Amir Adnan, Gul Ahmed, Ideas, Generation etc are expandingly rapidly in all over the Pakistan. They are investing properly with a complete research-based approaches. That is one of the main reasons behind their success. Their customers love to spend on their new collections of tops and bottom. One of the leading apparel’s brand among them na...
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Culture and Tradition of Pakistani in Fashion Brands

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Every country or nation represented by its culture, tradition and heritage . Like Rome culture and tradition shows a very historic past which includes arts, historic architecture , fashion and food etc. Pakistan is represented by its art, music , festivals, sports, poetry , architecture and food etc. If we specifically discussed about the most influential art is our hand made products that sold all over the world, our truck art that even foreigners follow in their vehicles as well. If I discuss about our tradition and culture which is becoming a fashion now. It is just because of our handmade or home-made products and our provincial dresses . Our Sindh province is very famous for shawls known as “Ajrak” and hand-made earrings. Punjab is famous for traditional dresses and weddings . Baluchistan dresses like turban, loose shalwar, big pocket shirts of females and small round shape glass work on them, a big long dupatta. In KPK you will observe mostly shalwar kamee...
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