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Breakout or Outfitters Who is Copycat

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I remember my school days when my few friends were very good in teachers parody and we all felt great at that time. But, we were not aware about the outcomes of that activity. We often called that kind of friend by the name copycat, which means “A person who copies another behavior”. So, that kind of person or friend can make you laugh for the time being, but he/she cannot get value easily in your life. Same goes with brands today. When you find that a brand is copying another favorite brand’s ideas and patterns in tops, bottoms and shoes . You may stop buying from that copycat . But it takes a lot of time to understand, a lot of time to differentiate, a lot of time to change your perceived value . I have experienced the same in last three to four years. I am talking about the so-called famous brand of Pakistan in men’s ready to wear apparel industry named “Breakout” . Yes, I was the customer of breakout almost two years ago because of its latest fashion variety in...
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Culture and Tradition of Pakistani in Fashion Brands

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Every country or nation represented by its culture, tradition and heritage . Like Rome culture and tradition shows a very historic past which includes arts, historic architecture , fashion and food etc. Pakistan is represented by its art, music , festivals, sports, poetry , architecture and food etc. If we specifically discussed about the most influential art is our hand made products that sold all over the world, our truck art that even foreigners follow in their vehicles as well. If I discuss about our tradition and culture which is becoming a fashion now. It is just because of our handmade or home-made products and our provincial dresses . Our Sindh province is very famous for shawls known as “Ajrak” and hand-made earrings. Punjab is famous for traditional dresses and weddings . Baluchistan dresses like turban, loose shalwar, big pocket shirts of females and small round shape glass work on them, a big long dupatta. In KPK you will observe mostly shalwar kamee...
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BTW | By The Way Clothing Brand is Getting A Piece of Cake in Pakistan's Fashion Industry.

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Gone are the days when you had few Pakistani brands and their limited apparel’s collection. Another clothing brand named “BTW | By The Way” is getting the attention of Pakistani females. On 10 th April 2016, BTW started its first outlet in Lahore and now they have 9 outlets in 3 big cities of Pakistan like Lahore, Karachi and Islamabad. In Lahore they have outlets in Emporium Mall, Packages Mall, Defence Y Block and MM Alam Road. In Karachi BTW have an outlet in Dolmen Mall and if we talk about Islamabad they have outlets in Centaurus Mall and Builders Mall (Factory outlet). They have opened a new store on 22 nd march 2019 in Mall of Multan and they are going to open another store in Giga Mall Islamabad very soon. Basically, BTW is an apparel brand. It was launched by S. M. Nabeel Director of Din Industries ltd. He is the CEO of BTW. He did bachelor’s in commerce (B. Com) from the University of Toronto – Rotman School of Management in 2014. He is a very young guy and ha...
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