Khaadi Kanteen A Diversification from Fashion to Restaurant Industry

Leading apparel brand of Pakistani fashion industry is trying to do something out of the box. Yes, we all know about the famous clothing brand name khaadi because of its unique designs, quality stuff, apparels fitting, fast colors and you can say quality products.

Few years ago, we had listened about khaadi khaas in which they had introduced formal wear for any special occasion and specially for those ladies who don’t have enough time to visit the tailor’s shop again and again to brief him about the different designing or alterations of the suit.

After that we have observed about khaadi Kids in which we have seen a lot of variety and beautiful designs for Kids casual wear. Because few brands were dealing in Kids wear seriously like Oufitters, Breakout, Baby Shop, Zippy and Hopscotch etc. So, khaadi got success at that stage as well and get a good piece of cake.

Now they have started something completely new and named it Khaadi Kanteen. They have diversified their business into a completely new Industry. Yes, you can’t imagine that they have started dining services from their flagship store located at Clifton (Karachi). They have showed some pictures on Instagram as well in which they are offering a complete range of Desi Food.

So, that shows they are thinking about starting a complete restaurant services at khaadi stores to give their customers a complete shopping experience under one roof. Well I think that’s not a good sign for brand’s reputation. Because it is an unrelated diversification which could be harmful for Khaadi’s reputation.

What do you think is it a good sign or not as a khaadi customer?