Transformation in Bridal Wears in Last 3 Decades: From Traditional to Millennial's.

When we talk about the fashion industry, it is impossible to avoid the discussion of bridal collections. Brides are the talk of the town now a days, as many celebrities are getting married like (Faizan sheikh and Maham Aamir, Asad Mehmood and Sara Shehzad, Imran Ashraf and Kiran Imran, Amin Khan and Muneeb butt). People are more interested in their outfit, makeovers rather than their personal life gossips. A war is going on in the fashion industry that who is wearing what and by whom. 

Pakistani fashion industry is in its growth phase now. People of emerging countries like Pakistan love to follow and adopt new trends. Traditionally we had few designers and makeup artists in our industry and we used to follow their trends for brides. We had very limited choices of colors for apparels in weddings, starts with mehndi function yellow was mehndi’s color with natural-look and light contouring, red color range for Barat with dark red and golden makeover, and reception (waleema) is a day of light colors like skin white baby pink light makeover with heavy jewelry. Makeover choices were also confined black was considered as sure color for the bride.

I remember in my teenage it was my deadly desire to get HSY to design fresh red lehenga with golden finishing and makeover from Ather Shahzad with traditional katmala. But now the trend has got changed because every Pakistani girl have so many choices for their special day. The new designers of fashion industry are coming with very creative and innovative work.   Pakistani brides are also ready to experiment with new trends and break the traditional style of dressing color choice and makeover.

Now people don’t really prefer red lehenga for barat and yellow sharara for mehndi any more. Fashion trends are rapidly changing, now brides prefer more sea green, maroon, royal blue, over red for baraat, the Afghani frock is becoming a trend for mehndi.  Brides are experimenting combination of colors for their special day like green and sea green blue tea pink, even colors like Gary and purple color now used in lehenga.

The famous politician Sharmila Farooqui wore yellow lehenga on her mehndi. Breaking the traditional mehndi concept, where you need yellow sharara or kameez shalwar on mehndi and lehenga is for baraat.  Most recent Amin khan dolled up with purple on her wedding day instead of red. The millennial generation of Pakistan are now even trying western dresses in their weddings like maxi and makeover style is also changed completely. Earlier golden shimmer was must in eye shadow of every bride and black smoky makeover is in demand.

Few years back the biggest challenge for local consumer was to reach out designer's bridal collection. Although now it’s very easy to have a glimpse of their work on Television and social media platforms in events like bridal couture week, fashion weeks, but purchasing or having an original copy is out of the question for the normal consumer. But still brides are trying hard to make their special day more special with good makeover, best outfit with stylish jewelry.