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Khaadi Kanteen A Diversification from Fashion to Restaurant Industry

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Leading apparel brand of Pakistani fashion industry is trying to do something out of the box. Yes, we all know about the famous clothing brand name khaadi because of its unique designs, quality stuff, apparels fitting, fast colors and you can say quality products. Few years ago, we had listened about khaadi khaas in which they had introduced formal wear for any special occasion and specially for those ladies who don’t have enough time to visit the tailor’s shop again and again to brief him about the different designing or alterations of the suit. After that we have observed about khaadi Kids in which we have seen a lot of variety and beautiful designs for Kids casual wear. Because few brands were dealing in Kids wear seriously like Oufitters , Breakout , Baby Shop, Zippy and Hopscotch etc. So, khaadi got success at that stage as well and get a good piece of cake. Now they have started something completely new and named it Khaadi Kanteen . They have diversified th...
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Ramazan Transmission and Game Shows on TV Just to Make You Fool

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Whenever a Holy month of Ramazan starts in Pakistan. A lot of apparel brands known and unknown wants to get a piece of cake which means a small market share. In other words, we can say that everyone wants to sale his products “Apna Manjjan bechna hy” . Few years ago, a trend was stated by a religious scholar Dr Amir Liaqat on his ramazan transmission show to give free products on ordinary questions and just to promote the show. I know you will remember some taglines “ Firdos ki lawn apki howi ”, “ Q mobile apka howa ”, “ Saeed Ghani k perfumes ”, “ Master paint ka gift hamper ”, “ Unique ki bike ”. It was a bid surprising for me like all of you that how he is giving free products. How’s that possible. There must be something dramatic behind all these promotions. But I was somehow wrong. Because they were actually giving those products. When I come to know that how these things work it was surprising for me that how these small activities create a perception and positi...
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Outfitters Footwear Collection 2019 Comparison and Critical Review

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Whenever we talk about men’s footwear collection in Pakistan we remember few brands such as Outfitters , Breakout , Adidas , Nike , Hush puppies , Borjan , Bata , Servis etc. On the other hand, when we start comparison among these brands specifically between local and international brands of footwear in Pakistan, a lot of people just talk about quality and price comparison . Yesterday I was watching a vlog of a Pakistani youtuber. Initially he defined the product of outfitters means footwear very well but, as he starts comparison about the design. He straight away told that " Outfitters is copying the designs of Nike and Adidas". He shows that by edit the product design using adobe photoshop in his video. I feel really bad about his verdict. Because just to make money out of that video he demoralizes or create a negative word of mouth about the leading casual brand of Pakistan. So, I decided to give a review. First of all, outfitters is not providing luxury ...
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Why Agha Noor is Successful among Leading Apparel Brands

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Whenever we count the determinants of success we cannot ignore hard work, passion, unique idea, different thoughts and foresightedness. Today I am talking about another emerging brand of Pakistani fashion industry who got fame within few years. The brand name is “ AghaNoor ” . It was started by two young girls named Agha Hira and Agha Noor at the age of 22 and 17 respectively. Initially they had just 6 employees but now they have provided jobs to more than 3000 jobless individuals of Pakistan. That shows the caliber and positives of an entrepreneurial venture, rather than doing job for someone else. Their product range includes basic ready to wear, semi-formal ready to wear and formal ready to wear collection for women. Basic category includes simple and decent printed tops , pure cotton net shirts and pure lawn shirts with little bid cross stitch embroidery, embroidered patches on shirts and beautiful color combinations as well. Prices of basic shirts starts from Rs. ...
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Almirah Festival Collection 2019 Review

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Whenever, we talk about luxurious brand in men’s wear, we got few names in mind like Amir Adnan , Deepak Parwani , Ammar Belal , Munib Nawaz , Junaid Jamshed . But how we can forget to mention “ Almirah ”. Brand is defining itself in three words Classic, Elegant, and High Quality . I would say yes, there is no doubt about it. Because as most of you may listening the name first time or you might be an Almirah user. But I must say whatever they are selling showing a class. If I talk about Almirah’s product line, they are dealing in men’s ready to wear shalwar kameez, kurta, unstitched fabric, bottoms, cufflinks, waistcoat, sherwani collection and shoes while in women’s category they are offering pret collection, unstitched collection, waistcoat, formal collection, shawls, bottoms and jewelry. They are also dealing in a separate “ Wasim Akram Collection” for men and they have a product line of fragrances for men and women as well. I have just seen their Festive collect...
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Culture and Tradition of Pakistani in Fashion Brands

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Every country or nation represented by its culture, tradition and heritage . Like Rome culture and tradition shows a very historic past which includes arts, historic architecture , fashion and food etc. Pakistan is represented by its art, music , festivals, sports, poetry , architecture and food etc. If we specifically discussed about the most influential art is our hand made products that sold all over the world, our truck art that even foreigners follow in their vehicles as well. If I discuss about our tradition and culture which is becoming a fashion now. It is just because of our handmade or home-made products and our provincial dresses . Our Sindh province is very famous for shawls known as “Ajrak” and hand-made earrings. Punjab is famous for traditional dresses and weddings . Baluchistan dresses like turban, loose shalwar, big pocket shirts of females and small round shape glass work on them, a big long dupatta. In KPK you will observe mostly shalwar kamee...
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ONE Brand Eid Collection 2019 and Issues

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In recent days if we talk about men’s western wear in Pakistan we cannot ignore the brand named “ONE” . Mostly people don’t know about this brand, but their user spread a positive word of mouth physically and on social media as well. Because the brand lunched just 3 years ago in 2016, having a good committed team head by Shahkam and there is not any single doubt after using their product that they got a vision to achieve. Their top management have the same idea regarding the brand that we are representing the people of Pakistan and we knew that who we are. We want to target the tourists who visit the Pakistan from all around the world and to provide them quality stuff with simple, decent and eye-catching designed products, to build a relationship with Pakistan. Mostly the brand ONE has loyal customers and frequent buyers that is why brand is still surviving in Pakistani market. Personally, I have used their polo shirts and casual shirts as well. Prices are little...
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