Fashion Haul

ELAN can also be named as style, elegance and luxury. Set up in 2006, the brand earned its early achievement because of its definite and deluxe night and wedding wear and elegantly body-cognizant outlines. In addition to its dressmaking and designing, ELAN similarly creates a pined for luxury prêt-a-porter line which is profoundly foreseen each month for its perfect style and configuration subtleties. ÉLAN Lawn is the brand's most successful regular unstitched printed fabric collection which was first introduced in 2012 and has rapidly turned into a late spring must have article. The brand is unique in providing high-quality value and sewing detail in their eastern wear which meets international standards of excellence. The design group works over everything about their creations, utilizing mind overwhelming hand-sewing just as other typical and present-day techniques. The brand has an eye on global design and its heart in genuine, available garments that look excellent,...

Sana Safinaz is one of the most promising brands of Pakistan in ladies ready to wear apparel industry. It was founded by Sana Hashwani and Safinaz Muneer in 1989. So, it was a very difficult to be a fashion designer at that time because of our cultural boundaries but your passion and hard work always pay off. Started with a few thousand rupees as a seed capital is now a success story in Pakistan fashion industry. They started with haute couture but with the passage of time as they have observed that a growing middle class in Pakistan is changing the fashion trends and requirements of apparels, so they moved from haute couture to pret business. Another reason behind this strategy was to increase the sales by targeting middle class with low price ready to wear apparels. Currently they are dealing in ready to wear, pants, unstitched clothing and accessories. If we talk about ready to wear they have 7 different categories like Basic, Embroidered Essentials, Embroidered Premium,...

Started a journey by Mr. Kamran Khursheed in 1994 from mall road Murree with a small garment shop as an entrepreneur. Then, because of his commitment, hard work, passion and integrity he started Outfitters in 2001 with two shops in Islamabad and officially registered the brand in 2003. Initially it was only western apparel brand for men and women. Later, in 2008 they have introduced a new brand for kids by considering market demand and named “Outfitters Junior”. They got extra ordinary response from customers in these two brands. But the sales of their women ready to wear western apparels were quite low. Because of some cultural issue’s women preferred something eastern at that time. So, in order to resolve this particular issue, they launched a separate Eastern apparel brand for women in 2013 named “Ethnic by Outfitters”. Again because of quality stuff, unique designs, trendy and affordable casual dresses they got good brand recognition and expand Ethnic rapidly. Curr...

We are living in an era where everyone wants to look different and fashionable. In Pakistan people are more interested in adapting the western culture and trends in daily life. But if we talk about eastern culture whenever we see something traditional and eye catching we got emotional and pass negative or positive comments. Same is the case considered by a leading Pakistani apparel brand for women name Generation. They have launched a campaign “No Nonsense Nighat” in Fashion Pakistan Week (FPW-2019) for this summer. Basically, they have revolutionized the heritage of Pakistan by presenting the old street fashion of Pakistani girls whose lipstick you found too loud, who wear so golden bangles on tawny wrists, hair in an oily choti and known as Paindoo. We often call them Nasreen, Razia, Jamila and Nighat. The purpose of this campaign is giving a message to the followers of western trends that Desi is NOT the opposite of Chic. It’s a time to accept the uniqueness of our Pa...